The most important connection for any business is the one that gives you access to your customer. Yet, when opportunities arise to make that connection, they’re often overlooked.
We launched Robots and Pencils in 2009 with the then-contrarian view that mobile would be more transformative than the Internet. For many, the iPhone was hype, few saw how it would be used for real work, and, to some, it was simply “not a very good email machine.”
