The Most Important Takeaway from Dreamforce 2021
Whether you attended Dreamforce in person, virtually or completely missed it, there is one key takeaway that stands out. With Salesforce’s acquisition of Slack, companies can run a digital headquarters better than ever before.
Sure there were hundreds of valuable sessions, but, the Slack acquisition theme was definitely the biggest thing to come out of the 3-day event. Did you miss it? This post is here to fill you in on everything you need to know.
There is One Announcement That Stands Out
It’s not new that Salesforce acquired Slack. However, at Dreamforce 2021, there were a lot of announcements and information presented that showcased just how exciting this acquisition is and what it means for the way businesses operate.
Our CEO, Tracey Zimmerman shared her excitement about the announcement and what it means for the future of business. “By integrating Slack and Salesforce throughout their operations, organizations can realize an incredible opportunity to be more personalized, engaging, and create impactful experiences that change how businesses operate. I’m so excited to be guiding companies in unlocking greater potential through these platforms.”
What Dreamforce Tells Us About Digital Headquarters
Salesforce acquired Slack so that businesses can communicate internally and externally better than ever before. The flexibility of a digital headquarters means that employees can work anywhere and anytime while remaining effective and productive.
Bret Taylor, COO of Salesforce summed it up best when he said “Every company needs a digital HQ to connect its employees, customers, and partners, and thrive in a work-from-anywhere world. Organizations around the world build their digital HQs on Salesforce and Slack so they can work better and grow faster.”
The pandemic was rough but it also allowed businesses to re-imagine how they operate and communicate. In fact, 90% of companies plan to offer a work-from-home and/or the office even after the pandemic is over. This shift has transformed businesses. Particularly when it comes to communicating. The supercharged Slack functionality means that employees can work from anywhere at any time and be just as productive as they were when they were in the office full time.
Some Good News for Developers
As part of Salesforce’s acquisition of Slack, they have released a toolset for developers called Foyer. Foyer allows developers to use the Salesforce knowledge they already have and offers a streamlined way to create Slack apps.
The best part of this new development? No coding required!
“Our goal with Foyer is to accelerate development and empower Salesforce developers to use the skills they already have to create Slack apps that seamlessly connect to Salesforce. Foyer supports this by providing both an SDK for UI development and a powerful service proxy that dynamically generates the endpoints needed to power your Slack app,” stated Tiann Kruger, Director of Product Management.
The Slack-First Customer 360 Solution
Slack-First 360 Solution uses the power of Slack and the Salesforce platform to offer an all-encompassing solution for companies. This platform powers all aspects of business workflows including:
- Sales
- Service
- Marketing
- Commerce
- Analytics
- Integration
- Partners
The more professionals use the apps in this solution the more streamlined and effective their interactions with customers will be.
What to Look Forward to From This Announcement
Slack has always been invaluable but now that it is being powered by Salesforce, there is new functionality to look forward to from this partnership. Features that we are excited about include:
- You will be able to share audio and video clips in Slack
- You will be able to do screen shares in Slack
- GovSlack is a version of Slack with strict security features for government organizations
- Businesses who use the power of Slack and Salesforce will close deals faster
- You will be able to accelerate case resolution
- You can supercharge and streamline your marketing campaigns
- You can engage more effectively with customers
- You can get more thorough analytics
- You can streamline collaboration with your coworkers
How Can I Capitalize on the Latest Innovations from Salesforce?
Want to implement the latest innovation from Salesforce into your own workflows? Here are some next steps.
If the benefits from Salesforce acquiring Slack pique your interest, you’re not alone! Here at Robots & Pencils, we are the first official services partner to both Slack and Salesforce and one of our core services is integrating these platforms into existing business models. (Our Slack services and Salesforce services pages tell you more about our experience doing exactly that!.)
If you’re intrigued by the Slack-First Customer 360 Solution, take some time to explore more information and demos of the platform. Presentations from Dreamforce are also available on-demand and, if you have any questions about the Slack-First Customer 360 Solution, this FAQ page just may have answers.
Did you go to Dreamforce 2021 or tune in virtually? We’d love to hear what your key takeaways were in the comments below!
To see how we can help you create your digital HQ using Salesforce and Slack, get in touch today at hello@robotsandpencils.com!
